Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the Ex- PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, began the first edition of her online program with a promise to expose "the evil-doers" striving to weaken Britain, the US and Europe. She stated she would reveal how an "international network of progressives function to undermine popular rule and the public's choice."

"We're going to look at the Maga phenomenon and understand how it can be accomplished in Britain," Truss declared. "We will interview the prominent voices of the Trumpist political sphere."

In advance of the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a kind of revolution," said veteran reporter John Solomon. The right-leaning Just the News will host the ex-PM's new audio shows.

Forging Alliances in the Maga-Verse

Compatriot supporters, featuring a pro-Reform adviser, assisted in her set up the Liz Truss Show. Its staging is adequate, if basic. The show has attracted 10,000 subscribers in her initial seven days and her first episode garnered sixty-seven thousand views during that week.

This marks a small opening, but in aligning with John Solomon, the former PM is being thrust into a established right-wing media network producing and amplifying pro-Trump narratives. Its obsessions encompass alleged censorship by the traditional news outlets and a aim to eradicate a shadowy government apparatus – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"Solomon's outlet is not famous beyond the Maga world, but it does have credibility there, primarily thanks to John Solomon, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even spoken with Trump," said Professor Alex Hinton, who has closely studied the Trumpist political wave.

A Controversial Partner

Her effort to transplant the pro-Trump media model to Britain has pushed her closer to divisive personalities such as the journalist.

He set up his media outlet after scrutiny following accusations of pushing false stories about the President's actions in Ukraine, as well as disputed reports about ex-ambassador to the region.

These allegations were echoed across the pro-Trump media, with the journalist featuring as a frequent visitor on Sean Hannity's influential cable news broadcast. Trump himself endorsed Solomon's reporting.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the publication The Hill, after having been moved to a columnist role following internal criticism regarding his reporting. His narratives were central in Trump's demand for the Ukrainian government to look into the Bidens in 2019. Those demands culminated in articles of impeachment against the president. Senators later voted to acquit the president.

Not long after the journalist departed the publication in late 2019, the publication stated it was conducting a assessment of his work relating to Ukraine. It concluded he had relied on unreliable sources and stated he "failed to identify key facts about primary contacts in Ukraine, specifically the reality that they had been formally accused or were under investigation."

Entering the Ecosystem

His broadcast spots are a sign of the conservative ecosystem the former prime minister is joining. Solomon mentioned his endorsement of Truss's project on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator former adviser Steve Bannon and on which commentator Tucker Carlson also features. She has already hosted the political operative on one of her first podcasts.

By partnering with this media figure, the former leader has become a small part in a broader ecosystem of right-wing publications that often cross-promote stories.

His personal podcast and Real America's Voice show have frequently included personalities such as commentator Mike Benz, a political voice whose disparagement of USAID was used by the tech billionaire as reasoning behind dismantling the government body.

A Cross-Border Foray

Although Truss's stilted style and career difficulties have invited ridicule in Britain, some US observers do not dismiss her efforts to reinvent herself as a UK offshoot of the Maga media.

"You have to take individuals such as her with seriousness, despite the fact that you may not want to accept their words at face value," commented a former Biden White House aide, who served in the Biden administration.

"It was evident how in the last election cycle the former president used that ecosystem to get his message out. Certainly that sphere exports and influences debate overseas. It looks fairly obvious to me that the environment in the Britain are akin to what enabled this alternative media ecosystem to prosper in America."

Professor Alan Finlayson, said the digital right-wing media sphere was already exerting influence in Britain.

"Digital media transcends national boundaries," Finlayson remarked. "There is a certain environment within which stuff flows – on occasion manifesting in radical ways and other times more moderately – but which is interlinked."

Hinton said the rise of the online right in the United Kingdom recently meant the "potential to have a growing impact is considerable."

A Transatlantic Ambition

"Liz Truss along with political figure Nigel Farage in the recent past appeared at the Conservative Political Action Conference, where I observed they hit Maga talking points ahead of the {king of Maga|

Chelsea Ortega
Chelsea Ortega

Award-winning film critic with over a decade of experience covering international cinema and festival circuits.